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Total outlay method, purposed by Marshall, seeks to answer how would any change in the price of a commodity affect the revenue(expenditure) of the firm, by influencing the quantity demanded of that commodity.According to this method, elasticity is measured by comparing expenditure levels before and after any change in price, i.e. whether new expenditure is more than, or less than, or equal to the initial expenditure level. This method helps a seller in taking a decision to raise price only if the reducition in quantity demanded does not reduce total revenue of the seller.

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Total Outlay Method for measurement of Elasticity of Demand?

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