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Was the proposed globalization strategy for Parker Pen flawed or merely plagued by implementation challenges?
Wiki User
∙ 12y ago
Int Marketing assignment? It was both. Parker didn't realize that the pen industry needed separate segmentation due to differences in local consumer preferences. The promotional campaign could have just been bad, which compounds risk, since all your marketing eggs are in one basket. Parker had declining market share due to low cost disposables and other premium pen companies entering the market, like Cross and Montblanc. Parker attempt to make a lower cost pen, which alienated their current core customers and diluted their brand further. Companies falling on hard times, should never try a globalization strategy. It requires too much brand strength and financial health to do so.
Wiki User
∙ 12y ago
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What is a globalization strategy?
Globalization strategy is a strategy that involves expanding to other countries and making the world a more local place. It involves countries coming together and doing business
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What strategy would you adopt to manage the changes to the structure and working practices to meet the future challenges and minimise the resistance to the proposed changes?
What strategy would you adopt to manage the changes to the structure and working practices to meet the future challenges and minimise the resistance to the proposed changes?
What are strategy implementation?
How can a firm implement this Strategy.
What is a globalization strategy?
Globalization strategy is a strategy that involves expanding to other countries and making the world a more local place. It involves countries coming together and doing business
What are the 8 principle tasks of strategy implementation?
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The five differences between strategy formulation and strategy implementation are: 1. Strategy formulation is about making the right choices; strategy implementation is about taking the right actions. 2. We move from the theory to practice and from the conceptual to the physical which then translates it into tangible and measurable actions. 3. Strategy formulation is deciding what will give you a competitive advantage. Having a strategy is about knowing when to say "yes" and when to say "no". Its implementation guides your discussions, decisions and actions. 4. Strategy formulation is static. Strategy implementation is in motion. 5. And finally whatever you formulate in planning will never be executed as planned as "the best laid plans of mice and men never go according to plan."
Projects and procedural issues in strategy implementation?
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What are the key challenges in strategy implementation?
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Explain why organizational structure is so important in strategy implementation?
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What types of skills are especially critical for successful information strategy implementation?
Critical skills for successful information strategy implementation include data analysis, project management, communication, and strategic planning. Additionally, having a strong understanding of technology, information systems, and data governance principles is essential. Collaboration and the ability to align information strategy with organizational goals are also key skills for successful implementation.
What is Project and procedural issues in strategy implementation?
Following the procedures laid down for implementation constitutes an important component of strategy implementation in the Indian context :Licensing ProcedureForeign Collaboration ProcedureFERA RequirementsMRTP RequirementsCapital Issue Control RequirementsImport and Export RequirementsIncentives and Facilities Benefits
What aspects of the people process must be effectively managed for successful strategy implementation?
There are many aspects that people must process to be effectively managed for successful strategy implementation. One aspect is the personality of people.
