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Advantages of Using Vouchers:
They encourage consumer spending and foster brand loyalty.
Vouchers can be targeted to specific customer groups.
They are easy to distribute and redeem.
Disadvantages of Using Vouchers:
Vouchers may lead to overspending or impulsive purchases.
Businesses can incur financial losses if the vouchers are not redeemed.
A specific time frame or conditions often limit vouchers.
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