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Consumption spillovers refer to the effects that consumption behaviors of one individual or group can have on others, often influencing their consumption choices and preferences. These spillovers can occur through social interactions, advertising, or shared experiences, leading to changes in demand for certain goods or services. For instance, if a popular trend emerges among a group of friends, it may encourage others in their social circle to adopt similar consumption habits. This phenomenon highlights the interconnectedness of consumer behavior within social networks.

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2w ago

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