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People online may not be representative of your market. They may, for example, be younger and/or more affluent than the population as a whole.

People who respond to online surveys will tend to be self-selecting (unless you provide good incentives) so you may might get more responses from people with a lot of spare time.

You might get responses from outside your geographic market that cannot always be eliminated.

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Q: What are potential limitations of online market research?
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You can do stock market research online at marketwatch.com, nasdaq.com, and fool.com. You can go to google and type in "stock market research" and it will give you research websites.


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Check out this recent blog post from MarketTools that touches on the subject: http://www.markettools.com/blog/does-online-market-research-work This may also answer your questions: http://www.marketest.co.uk/what-is-market-research Essentially market research buts viable facts and figures to your business plan and is essential for all businesses!


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