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Internal component of business enviorment consists of Resourses, Capabilities, Core Competencies and Strategic competitiveness withing any organisation.

Market environment consist of all factors that in one way or another affect or affected by the organization desicion.

there are external and internal factors.

  1. Internal factor , these involve (5M's)
  • Management
  • Manpower
  • machine
  • material and
  • money.
  1. External factors , these include

Macro factor and micro factors.

Macro factors are the one that affect the organization indirectly, these are (pestel)

  • Political
  • enviroment
  • socia-cultural
  • technological and
  • Ecological
  • leagal

while micro factors are those which affect the organization directly it involve

  • customers
  • competitors
  • suppliers and
  • public
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State the importance of political environment in business?

The importance of political environment in a business setting is the regulation of the business. Sometimes the government needs to regulate a business to make sure all customers of that business are treated fairly. Regulations are also in place to make sure the business pays appropriate taxes and obeys government regulations that protect the environment.


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The environment is important to business because on a daily basis we interact and live in an around it and what ever decisions we make will affect us within the environment whether it is positive or negative.


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Every business environment has a different nature and scope. External environmental factors can help or harm the organization. For example, a bottled water company in a hot climate will be more successful.


List and explain briefly 5 element of external business environment of business?

Five elements to an external business environment include the political climate, competition, government regulations, changes in the economy, and industry changes. External environment business elements can be summarized as being unpredictable. Elements include the political climate or political changes that could affect how a business operates. How a business handles threats from their competition. An organization cannot control their competition and therefore they may have to adjust their business model in order to stay competitive. Another external element is adjusting and dealing with government regulations. Businesses need to make sure they are compliant with regulations and laws. Compliance is important because it can assist in avoiding damage or threats to their business profits and operation. For example, being fined for not being compliant with government regulations is a possible threat. Depending on the industry, another element is the state of the economy. Changes in the economy could include inflation and interest rates rising. Both can affect how consumers frequent certain types of businesses or how industries are affected economically.


What is the main aim of a business producing good and services in a market economy?

To make profits

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