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Direct marketing allows you to offer your products and services directly to the people who need them the most. A successful direct marketing campaign will include the following features:

  • support you in building strong customer relationships
  • Discover which marketing tactics reach your target market by testing the appeal of your product or service.
  • Increase sales by providing customers with attractive content that they may share with future customers.
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Donald J Moton

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2y ago
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Josiah Crooks

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2y ago
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CBN MLM

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2y ago

The following are some of the key aspects of direct marketing that set it apart from other methods of marketing:

  • A database of relevant information on prospects, customers, and businesses is used in direct marketing to create a target market with similar interests, attributes, or characteristics.

  • The advertising campaign or marketing communications are sent directly to the customers or prospects that have been identified.

  • email addresses, phone numbers, fax numbers, postal addresses, and web browser cookies all fall under the category of addressability.

  • Direct marketing is constantly aiming for a specific “call to action.”

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Wiki User

10y ago

characteristics of direct marketing

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Q: What are the characteristics of direct marketing?
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