Consumer Products: Products bought from retail stores for personal, family, or household use.
Industrial products: Products companies purchase to make other products, which they then sell.
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Household consumer vs Industrial consumer
The scope of international marketing identifying needs and wants of customers in different markets and cultures, providing products, services, technologies and ideas to give the firm a competitive marketing advantage plus distributing and exchanging products and services internationally through one or a combination of foreign market entry modes.
The prospects for international marketing are promising, driven by globalization, technological advancements, and the rise of digital platforms that allow brands to reach diverse markets. Businesses can leverage data analytics and social media to understand consumer behavior and tailor their strategies accordingly. Additionally, the growing importance of sustainability and ethical practices presents opportunities for brands that align with these values. However, companies must navigate cultural differences and regulatory challenges to succeed in the global marketplace.
Differences in income levels and income distribution among nations significantly impact international business by influencing market potential, consumer purchasing power, and investment strategies. Nations with higher income levels typically offer larger markets for premium products, while those with lower income levels may focus on cost-effective goods. Additionally, uneven income distribution can create segmented markets, affecting how businesses tailor their products and marketing strategies. This disparity necessitates that international companies adapt their approaches to cater to diverse economic environments and consumer needs.
consumer taste
Industrial Marekting: The Products marketing to the Industries may be techincal or non tech is call as Industrial Marketing Consumer Marketing: The marketing of products required by common person mainly OTS prodcuts is called Consumer marketing
In a consumer market the consumer uses the product for personal use but in an industrial market the industry uses the products as supplys or/ and to do operations
Cultural factors must be considered when marketing consumer and industrial products.
Household consumer vs Industrial consumer
Consumer goods are for sale as is to the public. Industrial goods require finishing.
Marketing encompasses the act of influencing consumer behavior. Sales uses marketing and elements of marketing (advertising, etc.) to cause the consumer to purchase a product or service and become a customer.
international marketing is a performance of business activities that direct the low of a company,s good,s & services to consumer or user,s in more than one nation
explain the importance of consumer behaviour in marketing view?
Indusrial product are related to international market which advertised by a huge market management and by international event,and consumer product are related to the domestic product which advertised by news paper, magazin, radio and t.v.
industrial is work. Consumer is buy.
An individual consumer purchases from retailers. An industrial consumer purchases from manufacturers. Industrial consumers are generally businesses working directly with businesses.
Discuss as much as you can why you think consumer behavior is the bedrock of marketing.