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Sure..."Don't DO that!!"

Negative demand in marketing is when a product is selling well below expectations. Such figures reveal that the product is costing the company in terms of shelf space and item movement.

One classic example is that of "New Coca-Cola". While soft drink companies change their formulae all the time, Coca-Cola made a big fanfare in an effort to sell more product. The unexpected outcry over the change resulted in a severe setback of the company. This in turn, led to a massive announcement that "Classic Coke" would return, complete with a nostalgic packaging. New Coke became a benchmark of negative demand.

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Q: What are the examples product of negative demand?
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What is wholesome demand?

Wholesome demand is the demand for a product in which there are negative attributes of the product. Some examples would be alcohol and cigarettes, which are in demand among some consumers but also get negative feedback from others.


Can you give five examples of negative demand?

Offensive advertising, false advertisement, low quality product, product misrepresentation, and company reputation can all cause negative demand, which is the determination of consumers not to buy a product.


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There is a latent demand for a low-calorie, creamy, and excellent-tasting ice cream.


What Distinction between price elastic and price inelastic?

Elasticity is "a measure of responsiveness that tells us how a dependent variable such as a quantity responds to a change in an independent variable such as price." Basically, that means that elastic product's demand is affected by price and an inelastic product's demand is unaffected by price.For example: if a product is elastic, the price goes up and demand goes down, or the price goes down and demand goes up. Examples are electronics, candy and junk food, and even cars.If a product is inelastic, the demand will stay the same no matter the price. Examples are medical supplies.


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Anything -other than the desired (product/service)'s price- that would change the demand for a product/service would increase aggregate demand. Some examples may be: increased incomes, increased population, increased price of substitute products, etc..