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internal resource are tangible assets , intangible assets and organizational capabilites.

tangible assets are most easily identified assets often found on a firm's balancesheet. they include production facilities, raw materials, financial resources, real estate and computers.

intangible assets are firm's assets that you can not touch or see but that are very often critical in creating competitive advantages :brand names, company reputation, organizational moral, technical knowledge, patent and trade mark.

organisational capability are skills( the ability and ways of combining assets, people and process) that a company usesvto transform inputs into outputs.

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