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In the new post-recession consumer environment, the following are the differentiation factors that need to be considered in order to attain product differentiation. The service, the treatment of the customer before and after the sale sets their and satisfaction with the product. Location, the business must be accessible to the consumer, this creates convenience for the customer. Price differentiation is a common differentiation strategy; the key is to give the consumers value for their money.

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== == == ==


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