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Non-price competition refers to firms competing with one another not in terms of reducing the price to attract consumers instead, in form of brand name, advertising, packaging, free home- delivery, free service, sponsorship deals and so on. These are the different forms of non-price competition. The main aim of non-price competition is product development.

This kind of competition may obviously exist in monopolistic competition and oligopoly market structure. As products are differentiated in monopolistic competition, to prove and show how ones product is superior than others- colour, appearance, packaging, skill level etc. For example, Salons, Jewellers. It is been done to create an inelastic demand for the product.

In oligopoly, the non-price competition is used as a tool to raise the barriers to entry to new firms. The branded consumer goods we consume say, Adidas and Nike, Pepsi and Coke are fall in this oligopoly market structure as few firms dominating the industry. It is been followed by firms because firms in oligopoly do not tend to compete in terms of price. Firms spend huge money on advertising and marketing, persuading to develop brand loyalty.

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