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When the price of a good increases, a firm typically assesses the situation to determine if the higher price will lead to increased revenue. This may prompt the firm to increase production to capitalize on the opportunity for higher profits, assuming that demand remains strong. Additionally, the firm may also evaluate its cost structure and supply chain to ensure it can meet the new demand efficiently. In some cases, the firm might invest in marketing to promote the good further, leveraging the higher price point.

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3d ago

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