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When looking at most company's sales sheets with bulk purchase discount tables, the end of the column represents the price someone gets when buying at their maximum bulk quantity price reduction. So by getting end column pricing, you are trying to sell a lower quantity which normally would have a higher price point at the same price of the lowest price point that normally requires higher quantity to receive the discounted price.

So if you have Product A that costs $2 for 1 ($2 each) , $3 for 2 ($1.50 each), and $4 for 3 ($1.33 each), offering end column pricing would be offering someone to be able to buy just 1 for the same price as the end of the column, which is $1.33 each, saving buyers cash without requiring them to meet bulk purchase requirements.

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