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What factors in the external environment have contributed to Disneys success Failure and adjustments in foreign them park operations?
Wiki User
∙ 14y ago
Disney opens five theme parks outside USA. Purpose of this was more business opportunities and profits. Being highly successful, Disney faces many problems and had to make many adjustments.
Disney has numerous successes in both Japan and France. It always focuses on regions that are great potential markets. In Japan people enjoy gasping the "real thing" like in the USA. They embrace and appreciate the culture of the America through Disneyland. In France Disney got advantages by location, which enables a large population to easily drive there.
Disney faces many problems, like not adjusting to the foreign culture and societal norms. In Paris there was a conflict among the people of France, because they think that the Disney theme park will contribute to the destruction of the French culture.
Because of the cultural differences and trying to accept by the local people, Disney had to make some adjustments. Like in Paris to preempt the criticisms, they make French the first language in the theme park, added catering to French test and exhibits pertaining to famous European actors and individuals. They also had to eliminate the ban on alcohol drinks in park which is a part of French culture.
Wiki User
∙ 14y ago
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