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A) Strenghts of 7 p's marketing mix by Kotler are:

-extended version of marketing mix will create more people being responsible for more details of marketing,

-analysis can be more accurate,

-better focus on customer,

- potentially better profits,

-more areas of marketing covered

-better feel of what works best,

B) Weaknesses :

- more costfull (more people employed in marketing team- New Look- 49 people),

-more time consuming,

-any one weak link will have an impact and influence on rest of 7 p's,

-

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