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The media industry is characterized by an oligopolistic market structure because a small number of large firms dominate the market, controlling the majority of content production and distribution. This concentration allows these firms to influence pricing, advertising rates, and content availability, limiting competition. Additionally, high barriers to entry, such as significant capital requirements and regulatory challenges, further entrench the position of established players. As a result, consumer choice may be restricted, and diverse viewpoints can be marginalized.

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