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A design opportunity refers to a situation or context where there is potential to create a new product, service, or experience that addresses a specific need, problem, or gap in the market. It often arises from insights gained through user research, market analysis, or technological advancements. Identifying a design opportunity involves recognizing unmet needs or inefficiencies that can be improved through innovative design solutions. Effectively leveraging these opportunities can lead to impactful and successful designs.

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1w ago

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