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Brick and Mortar is the name given to physical retail locations, or stores, as opposed to strictly on line commerce sites. The typical business model is a little too complex to go into here, but the basics are: have something you can sell to the people that are in the area, or that would come to your area. The big difference is that the B & M model will have live people to speak in person to customers face to face. You will also have higher overhead, since you have a physical location. You have to figure in the higher costs of doing business and balance it with the advantage of having a live sales force along with the customers need to see the physical product. You build your business model depending on how these factors relate to your business.

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15y ago

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