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Cardinal utility is a concept in economics that quantifies the satisfaction or pleasure derived from consuming goods and services in numerical terms. Unlike ordinal utility, which only ranks preferences, cardinal utility assigns specific values to levels of satisfaction, allowing for measurable comparisons between different choices. This approach assumes that utility can be measured and expressed in absolute units, enabling economists to analyze consumer behavior and make predictions about choices based on varying levels of utility. However, it is often criticized for its assumptions, as utility is inherently subjective and difficult to quantify accurately.

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