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Negative Demand: The marketer will need to focus on a very creative process to create the demand for the product/service. If the product/service is unknown then a major PR campaign to introduce the new service/product should be implemented into the marketing strategy and focus from that aspect until demands reach an adequate level. The marketer will want to focus on the functionality of the new product/service and display the benefits to the new market. New distribution channels will need to be created, founded, or forged. Promotion trial offers may need introduction for product/service release.

If the product/service is in in negative demand because of the misfortune of defamation, the marketer will need to create a healing PR campaign to bring demand levels back up. Many press conferences and interviews will need to be implemented into the PR campaign. Free promotional offers should be considered to regain trust and rebuild brand integrity. Full Demand: Focus more on product/service value in advertising campaigns while readjusting the pricing. Elevate market focus to investors. Create major investor PR campaign

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16y ago

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