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The exchange model of influence posits that social interactions are based on a cost-benefit analysis, where individuals seek to maximize rewards and minimize costs in their relationships. This model suggests that people are motivated by the potential benefits they can gain, such as resources, support, or status, and will evaluate their interactions based on perceived exchanges. Consequently, influence is shaped by the perceived value of these exchanges, leading individuals to engage in behaviors that enhance their position within social networks. This framework is often applied in contexts like marketing, negotiation, and interpersonal relationships.

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