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Fast Moving Consumer Goods (FMCG) are products that sell quickly at relatively low cost, typically with a short shelf life. These items include everyday essentials such as food, beverages, toiletries, and cleaning products. Due to their high turnover rate, FMCG companies rely on efficient supply chains and marketing strategies to meet consumer demand. Examples include brands like Coca-Cola, Procter & Gamble, and Unilever.

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