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Firm-specific factors refer to unique characteristics or resources of a particular company that influence its performance and competitive advantage. These can include elements such as organizational culture, management style, proprietary technology, brand reputation, and employee skills. Unlike industry-wide factors that affect all firms within a sector, firm-specific factors are tailored to the individual company and can significantly impact its strategic decisions and operational efficiency. Understanding these factors helps businesses leverage their strengths and address weaknesses in a competitive landscape.

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