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The statement that firms operate in the short run and plan in the long run refers to the different time horizons in which businesses make decisions. In the short run, firms often face fixed factors of production and make operational adjustments, such as changing output levels or using existing resources more efficiently. In contrast, long-run planning involves strategic decisions, such as investing in new technologies, expanding capacity, or entering new markets, allowing firms to adapt to changing economic conditions and optimize their overall performance. This distinction underscores the importance of both immediate responsiveness and future-oriented strategy in business operations.

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