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Direct competition refers to a situation where two or more businesses offer similar products or services and target the same customer base. This type of competition often leads to price wars, marketing battles, and innovation as companies strive to differentiate themselves and capture market share. Examples include fast-food chains, smartphone manufacturers, and airlines, where consumers can easily switch between options based on price, quality, and brand loyalty. Ultimately, direct competition can drive improvements in quality and service for consumers but may also create challenges for businesses in maintaining profitability.

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2w ago

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