Pre-approach is a critical phase in the sales process that involves researching and planning before engaging with a potential customer. It includes gathering information about the prospect's needs, preferences, and any relevant background that can help tailor the sales pitch. This preparation allows sales professionals to build rapport, address specific concerns, and present solutions effectively, ultimately increasing the likelihood of a successful sale.
Retail preapproach refers to the preparation and planning stage that salespeople engage in before making contact with potential customers. This process involves researching the customer’s needs, understanding the product offerings, and developing a strategy for the sales interaction. By effectively utilizing preapproach techniques, salespeople can tailor their approach, anticipate customer objections, and enhance the likelihood of a successful sale. Ultimately, it aims to create a more personalized and effective sales experience.
There are seven general steps in the personal selling process: prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.
Step 1 generate and qualify leads step 2 preapproach step 3 sales presentation and overcoming reservations step 4 closing the sale step 5 follow up
Attention, interest, conviction, desire and close
1. interaction2. knowledge of the product---------------------------------------------------------------------------------------------------------------The 7 stages of the personal selling process are:Prospecting and qualifyingPlanning the sales call (preapproach)Approaching the prospectMaking the sales presentation and demonstrationNegotiating sales resistance or buyer objectionsConfirming and closing the saleFollowing up and servicing the account