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Profit ceiling in substitutes development refers to the maximum potential profit that a company can achieve when introducing alternative products or services in response to market demand. It is influenced by factors such as competition, market saturation, and consumer preferences. Once the market reaches a certain level of substitutes, the profit margins may decrease as companies compete for market share, limiting the overall profitability. Understanding this concept helps businesses strategize their product offerings and pricing to optimize returns.

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1mo ago

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