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The cost effect of a price change refers to how alterations in the price of a good or service impact consumer purchasing behavior and overall market demand. When prices increase, consumers may reduce their quantity demanded or switch to substitutes, leading to a decrease in total revenue for the seller if the demand is elastic. Conversely, a price decrease can stimulate demand, potentially increasing total revenue if the demand is also elastic. Ultimately, the cost effect highlights the interplay between price changes, consumer behavior, and market dynamics.

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