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Price Searchers

Price searchers have some power to set their prices because they are selling differentiated products. They are facing a typically downward-sloping demand curve. To price searchers, single-pricing means that the price for all units must be lowered just to sell one more unit. As a result, the additional revenue (MR) generated by selling one more unit will be lower than the price (P) itself.

Price Takers

Price takers accept whatever the market price happens to be. They have no market power to charge a different price because its many free-entry competitors are selling identical products. They face a typically horizontal demand curve.

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Q: What is the difference between Price taker vs price searcher?
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What is a price searcher in economics?

A monopolist is a Price Searcher. A price searcher is a seller (buyer) that can influence price by the amount that he or she sells (buys). In contrast to a price taker, a price searcher can raise its price and still sell its product, although not as many units as it could sell at a lower price. Firms in price-searcher markets are free to set price, but face strong competitive pressure, their competitions exists from existing firms and potential rivals. An alternative term for such markets is monopolistic competition. I found that price searchers produce differentiated products, products that differ in design, dependability, location, ease of purchase, etc.


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