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Incentives are external motivators designed to influence behavior, such as rewards or penalties that encourage individuals to act in a certain way. Utility, on the other hand, refers to the satisfaction or benefit derived from consuming goods and services, reflecting an individual's preferences and choices. While incentives aim to change behavior by appealing to interests, utility represents the internal value or enjoyment gained from those choices. Essentially, incentives drive actions, whereas utility measures the outcomes of those actions.

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