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Mission: A statement of the overall purpose of an organization. It describes what you do, for whom you do it and the benefit, e.g. "To provide consumers with high-quality, price-competitive widgets to meet their personal, business and recreational needs."

Goals: Broad, long-term aims that define accomplishment of the mission, e.g. "Grow profitability. Maximize net income by increasing revenues and controlling costs."

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13y ago
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13y ago

A mission is a journey in which you are taking, a goal is something you set for yourself to achieve.

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Q: What is the difference between mission and goal?
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