What is the historical background of consumerism?

Answer 1

Consumerism emerged prominently in the late 19th and early 20th centuries, driven by the Industrial Revolution, which facilitated mass production and increased availability of goods. The rise of advertising and marketing techniques further encouraged consumer spending, framing it as a means of self-expression and social status. Post-World War II, consumerism flourished in Western economies as returning soldiers and expanding middle classes sought to improve their living standards, leading to a culture that equated happiness with material possessions. This historical context laid the groundwork for contemporary consumer culture, where consumption remains a central aspect of identity and lifestyle.