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The impact of technologies on travel agencies is so profound, that in fact it should be viewed as a key factor for their success.

As we recently wrote, technology enables small and mid-size travel agents to successfully compete online with well established OTAs (Online Travel Agencies).

Quoting Andrey Spektor - founder and CEO of Gimmonix Technologies, and the creator of Carsolize - a complete online travel booking solution:

"On a personal note and from past experience, even a small travel agency with less than 10 employees can successfully grow and rapidly expand, with low capital investment in Internet technologies. As an example, various travel suppliers today provide for 10-15% gross commissions, while handling processing charges. Flight-booking is an Achilles heel of non IATA agencies. But hotel, car and other travel resources are at their disposal. By integrating these in a single system with a solid, user friendly interface, managing online client support, engaging in Facebook activity, and establishing direct travel relations with oversees partners - a travel agent can become a self made OTA. And if it seems that current penetration cost is too high, what is the cost of losing your business?"

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Travel agencies often utilize the service-dominant logic theory, which emphasizes the co-creation of value between the agency and its clients. This approach focuses on understanding customer needs and experiences to tailor services effectively, enhancing customer satisfaction and loyalty. Additionally, agencies may implement relationship marketing principles to build long-term relationships with clients, ensuring repeat business and referrals. Overall, the emphasis is on delivering personalized experiences and value through collaboration.


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