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What is external analysis?

External analysis is the process of examining factors outside an organization that can impact its performance and strategic direction. This includes evaluating the competitive landscape, market trends, economic conditions, regulatory environment, and social influences. Tools such as PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis and Porter’s Five Forces are commonly used to assess these external factors. The insights gained from external analysis help organizations identify opportunities and threats in their operating environment.


How external factors can influence a business using PEST analysis?

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What is PEST analysis of VW company?

The Political, Economic, Social and Technological (PEST) analysis for the Volkswagen company studies its external environment. This analysis is done to assess the potential of a new market for Volkswagen.


What is External context for strategy and firm performance?

In order to understand the threats and opportunities facing an organization, you need a thorough understanding of its external context, including not only its industry, but the larger environment in which it operates. The proper analysis of the external context, together with the firm-level analysis you learned in Chapter 3 (e.g., VRINE, value-chain), allow you to complete a rigorous analysis of a firm and its options. You could say that with these tools you can now perform a thorough and systematic (rather than intuitive) SWOT analysis; that is, an assessment of a firm's strengths, weaknesses, opportunities, and threats.


How can a decision maker identify strategic factors in an organizations external international environment?

A decision maker can identify strategic factors in an organization's external international environment by conducting a thorough PESTEL analysis, which examines Political, Economic, Social, Technological, Environmental, and Legal factors. Additionally, market research and competitive analysis can provide insights into industry trends and competitor behavior. Engaging with local stakeholders and experts can also offer valuable perspectives on regional dynamics. Finally, utilizing tools like SWOT analysis can help synthesize these external factors into actionable strategies.

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Is a SWOT analysis an internal or external assessment tool?

A SWOT analysis is an internal assessment tool used to evaluate a company's strengths and weaknesses, as well as opportunities and threats in its external environment.


What is external analysis?

External analysis is the process of examining factors outside an organization that can impact its performance and strategic direction. This includes evaluating the competitive landscape, market trends, economic conditions, regulatory environment, and social influences. Tools such as PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis and Porter’s Five Forces are commonly used to assess these external factors. The insights gained from external analysis help organizations identify opportunities and threats in their operating environment.


What are the importance of environmental analysis to the marketing manager?

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How do you Evaluate internal and external growth strategies?

You do this through a SWOT analysis.


How external factors can influence a business using PEST analysis?

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Why is external criticism so important when it comes to analyzing data?

External criticism ensures that the data analysis is thorough and unbiased by bringing in perspectives and insights from outside sources. It helps to validate the findings and conclusions of the analysis by identifying potential errors or limitations in the data. This type of criticism enhances the rigor and reliability of the data analysis process.