What is the market structure of Unilever?

Answer 1

Unilever operates in an oligopolistic market structure, characterized by a few large companies dominating the consumer goods sector, particularly in categories like food, beverages, and personal care products. With a diverse portfolio of well-known brands, Unilever benefits from economies of scale and significant market power. The company competes with other major players, such as Procter & Gamble and Nestlé, which influences pricing strategies and product innovation. Additionally, strong brand loyalty and extensive distribution networks further solidify its position within this competitive landscape.