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The retail market structure refers to the organization and characteristics of the retail industry, encompassing the various types of retailers, their market share, and competitive dynamics. It can range from a monopoly, where a single retailer dominates the market, to perfect competition, where many retailers offer similar products. Most commonly, the retail market is characterized by oligopolistic competition, where a few large firms hold significant market power alongside numerous smaller retailers. Factors influencing this structure include consumer behavior, technological advancements, and regulatory environments.

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