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E-commerce (EC) offers significant strategic value to organizations by expanding market reach and enabling access to a global customer base, which can lead to increased sales and revenue. It enhances operational efficiency through streamlined processes and reduced overhead costs, such as physical storefronts. Additionally, EC provides valuable data analytics that help organizations understand consumer behavior and preferences, allowing for personalized marketing strategies and improved customer engagement. Overall, EC fosters innovation and adaptability in a rapidly changing market landscape.

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