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The dilemma implies that sometimes the offering of a business which matches the wants and needs of the consumer may collide with the public/societal interests. For example: the consumer wants a product that is easy to use and is served/sold in a small serving packages; the producer can provide this kind of good/service - thus the needs and the offering match; however, such packages may cause polution problems. This is a pure example of a micro-macro dilemma.

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14y ago

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