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Q: What protects a company's logo and brand name?
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What are some examples of good logos?

AnswerOriginally developed to communicate an identity to the illiterate, a logo is a blending of a product or company name with a distinctive typeface and/or artwork. So, to a great extent, "what is a good logo" is in the eye of the beholder.Certainly, some logos have the advantage of longevity. Logos for Coca-Cola, General Electric, and the Chevrolet "bow tie, " to name three, have been subtly refined over time, but still bear a strong resemblance to their original incarnations.Other companies change their logos every few years; the most often cited motivation is "to keep up with the times." Pepsi-Cola has had four separate logos since the mid 1980's. NBC has had a succession of logos in its history, while CBS still uses the "eye" introduced at the dawn of television.Without resorting to (copyrighted) pictures, it's easier to define what makes a logo bad than which ones are good. A bad logo may:Not match the personality of its product. Imagine what would happen if the word "Marlboro" were rendered in a feminine script.Be anonymous or characterless. Setting the brand name in Goudy Old Style (or whatever) is not a logo. It is a type treatment.Be hard to read. You can't communicate the name of your product if nobody can read it.Be changed too frequently. If you want to keep up with the times, fine, but be aware that it takes an immense amount of time and money to establish a logo in the public mind. If you don't have a huge advertising budget, don't change your logo.


Why are Oakley glasses so expensive?

Oakley glasses are so expensive because they are brand name, and top-quality glasses. Oakley is basically the Abercrombie and Fitch of glasses (Abercrombie and Fitch are brand name and top quality shirts).


What appliance brand name did LG buy out?

LG appliance formed a strategic relationship with Viking.


What is difference between branded goods and unbrande goods?

Brand goods and goods that have a specfic and well known name for it. Like for soup, Campbells is a brand good because it is well known for its soups and canned foods. For clothes, Hollister is another Brand good because Hollister is known for its "preppy, expensive" clothes. Unbrand goods are just goods that dont have a "name" for them.


Name of top 30 companies listed in bse?

BSE Sensex is the weighted average of the price movement of the 30 largest company's that are listed in the Bombay Stock Exchange. This list of company's may change from time to time and the Exchange will always release the news of replacement of any company in the Sensex to the public beforehand.Some of the major companys in this index are:State Bank of IndiaICICI BankHDFC BankReliance IndustriesTATA MotorsetcThe full list of the 30 company's that are part of the Sensex Index can be found in the Related Links section

Related questions

Is Nike a logo or brand name?

Nike is the brand name, and its logo is called the Nike Swoosh.


What is the differences between a brand and a logo?

the brand is usually the name of the store and the logo is the picture or symbol.


How do you replace edit any companies logo with my name?

You take a big fat loan from the bank, then you go out and buy the company. Then you edit the logo, sell the company again to a third person or at the market and repay your loan. Then you will not only have edited the companys logo, you have also created a brand for yourself that has value as long as the company and its products are alive.


Is it illegal to offer goods for sale if the item has a fake brand name logo on them?

yes as the logo belongs to the brand owner there for it is copyright


What are the positive aspects of a logo?

brand name recognition.


What is the brand name that has a unicorn as a logo?

soul cal :)


What is the coca cola logo?

It is just the coca-cola name written in the coca-cola brand. Their logo is their company name


What is the name of the clothing brand that has the reindeer logo?

A&F has a Moose


What name brand snowboard has A H Newcastle logo?

It is a Newcastle Snowboard.


What is the difference between brand name and company name?

who knows? the difference is that one is a brand (logo,image, perception of the brand etc..) the other a company (wat they do, they name, objectives etc...) peace my friend


What brand has a leaf a drop and a fire in the logo?

the name of spanish company founded 1997


What logo company has a blue moose?

Abercrombie and Fitch use a blue moose as their logo. They are a name brand juniors and youth clothing line.