The term willing to pay means that a person is willing to give cash or credit for something they wish to own. When a person takes an item to the register, they are willing to pay for it.
The term defined as an item or feature for which a consumer is willing to pay is called a "value proposition." This concept encompasses the benefits and features that make a product or service attractive to consumers, justifying their willingness to spend money. A strong value proposition clearly communicates how a product meets the needs or solves the problems of the target audience.
It depends on what you mean exactly. The most basic answer is, provide a product or service that people want at a price they are willing to pay.
Consumer surplus exists in the market because consumers are willing to pay more for a product than the actual price they pay. This difference between what consumers are willing to pay and what they actually pay creates a surplus value for consumers.
Consumer surplus
Consumers’ purchases
A term defined as an item or feature a customer is willing to pay for is value. Products, services, and goods are other terms that can be used when talking about something a customer is willing to pay for
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