When demand decreases, total revenue typically declines as well. This occurs because a decrease in price usually leads to a reduction in the quantity sold, particularly if the product is elastic. However, if the demand is inelastic, total revenue may remain stable or even increase with a price decrease, as the loss in revenue from lower prices can be offset by a smaller drop in quantity sold. Thus, the relationship between price changes and total revenue depends on the elasticity of demand.
When a reduction in price results in a decrease in total revenue.
demand is inelastic
The effect of a price change on total revenue depends on the price elasticity of demand for a product. If demand is elastic, a decrease in price will lead to a proportionally larger increase in quantity sold, resulting in higher total revenue. Conversely, if demand is inelastic, a price decrease will result in a smaller increase in quantity sold, leading to lower total revenue. Therefore, understanding the elasticity of demand is crucial for predicting how a price change will affect total revenue.
on the linear demand curve, demand is elastic at price above the point of unitary elasticity so a price increase will decrease the total revenue.
Price Elasticity of Demand (PED) measures how sensitive the quantity demanded of a good is to a change in its price. When demand is elastic (PED > 1), a decrease in price leads to a proportionally larger increase in quantity demanded, resulting in an increase in total revenue. Conversely, when demand is inelastic (PED < 1), a decrease in price results in a smaller increase in quantity demanded, leading to a decrease in total revenue. If demand is unitary elastic (PED = 1), total revenue remains unchanged when prices change.
When a reduction in price results in a decrease in total revenue.
demand is inelastic
The effect of a price change on total revenue depends on the price elasticity of demand for a product. If demand is elastic, a decrease in price will lead to a proportionally larger increase in quantity sold, resulting in higher total revenue. Conversely, if demand is inelastic, a price decrease will result in a smaller increase in quantity sold, leading to lower total revenue. Therefore, understanding the elasticity of demand is crucial for predicting how a price change will affect total revenue.
on the linear demand curve, demand is elastic at price above the point of unitary elasticity so a price increase will decrease the total revenue.
Price Elasticity of Demand (PED) measures how sensitive the quantity demanded of a good is to a change in its price. When demand is elastic (PED > 1), a decrease in price leads to a proportionally larger increase in quantity demanded, resulting in an increase in total revenue. Conversely, when demand is inelastic (PED < 1), a decrease in price results in a smaller increase in quantity demanded, leading to a decrease in total revenue. If demand is unitary elastic (PED = 1), total revenue remains unchanged when prices change.
When price and total revenue move in the same direction, it is referred to as inelastic demand. In this scenario, an increase in price leads to an increase in total revenue, or a decrease in price results in a decrease in total revenue. This typically occurs when the percentage change in quantity demanded is less than the percentage change in price.
The connection between elasticity and total revenue lies in how changes in price affect consumer demand. When demand is elastic, a decrease in price leads to a proportionally larger increase in quantity demanded, resulting in higher total revenue. Conversely, if demand is inelastic, a price decrease results in a smaller increase in quantity demanded, causing total revenue to decline. Therefore, understanding the price elasticity of demand helps businesses optimize pricing strategies to maximize total revenue.
if a price cut decreases total revenue, demand is elastic. if a price cut decreases total revenue, demand is inelastic. if a price cut leaves total revenue unchanged, demand is unit elastic.
decrease
When demand is elastic, the price elasticity of demand is greater than one (|E| > 1). In this scenario, a decrease in price leads to a proportionally larger increase in quantity demanded, resulting in an increase in total revenue. Marginal revenue (MR) can be calculated as the change in total revenue divided by the change in quantity; since total revenue increases with a price decrease, MR remains positive but is less than the price. Mathematically, if the price (P) is $10 and the quantity demanded increases significantly due to a price drop, MR would be positive but less than $10, confirming that demand is elastic.
Price elasticity of demand is used to determine how changes in price will effect total revenue. If demand is elastic(>1) a change in price will result in the opposite change in total revenue.(+P=-TR) When demand is unit elastic(=1) a change in price wont change total revenue. If demand is inelastic a change in price will result in a change in total revenue in the same direction.(+P=+TR)
Inelastic demand means a situation in which the demand for a product does not increase or decrease correspondingly with a fall or rise in its price. From the supplier's viewpoint, this is a highly desirable situation because price and total revenue are directly related; an increase in price increases total revenue despite a fall in the quantity demanded. An example of a product with inelastic demand is gasoline. Refer to link below.