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Asymmetric information occurs when one party in a transaction possesses more or better information than the other, often leading to market inefficiencies. In such scenarios, sellers may have more knowledge about the quality of a product than buyers, which can result in adverse selection, where only low-quality goods are sold. This imbalance can diminish trust and hinder fair pricing, ultimately affecting market dynamics and consumer behavior. Effective solutions, like warranties or third-party certifications, can help bridge the information gap.

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