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1.public corporation eg.BP

2.multinational cooperation eg.Mark Donald

3.Financial institution eg.City Bank

4.Vehicle Manufacturing company eg.General motors

5.Education and Training Institutions eg.Coventry university

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Q: Who are the key players in the international business environment and why?
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The five key dimensions of the broader business environment include the Social, Economic, Technologic, Global and Competitive environments.


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What is geocentric orientation?

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