answersLogoWhite

0


Best Answer

Ultimately, the purchaser determines the price of a product. A manufacturer will determine a wholesale price and possibly a suggested retail price. Retailers will decide if they think they can sell the product at a satisfactory level above the wholesale cost. However, if a product goes on the shelf at $10 and no one buys it, the retailer will mark it down until it sells. So the only price that matters is the one that someone is willing to pay.

User Avatar

Wiki User

16y ago
This answer is:
User Avatar
More answers
User Avatar

Wiki User

12y ago

Companies

This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Who decides what price is fixed in a supermarket?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Economics