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The concept of elasticity of demand was primarily evolved by economists Alfred Marshall and Arthur Cecil Pigou. Marshall introduced the idea in his seminal work "Principles of Economics" in the late 19th century, where he defined elasticity as a measure of how quantity demanded responds to price changes. Pigou later refined the concept, helping to establish it as a fundamental principle in microeconomic theory.

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Why is elasticity of demand a fine theoretical concept of economists but difficult for marketers to use in practice?

it is what elasticity of demand


What is meant by concept of elasticity of demand?

The degree of responsiveness of change in demand as a result of change in its price is known as elasticity of demand. I mathematical language we can say that; Elasticity of demand = %age change in Quantity Demanded DIVIDED BY %age change in the Price.


How to use the concept of price elasticity of demand to maximize revenue?

Price elasticity of demand is a way to determine marginal revenue. Optimal revenue and, more importantly, optimal profit will occur to the point when marginal revenue = marginal cost, or the price elasticity of demand < 1.


Explain the concept of income elasticity of demand and how it is calculated?

When you have less income you tend to consume less.


What are the 3 types of elasticity?

1)price elasticity of demand 2)income elasticity of demand 3)cross elasticity of demand


If the elasticity of demand is equal to one then the demand is?

Unitary elasticity is when the price elasticity of demand is exactly equal to one.


Distinguish between price and income elasticity of demand?

distinguish between price elasticity of demand and income elasticity of demand


What came up with elasticity?

Elasticity, in economic terms, refers to the responsiveness of one variable to changes in another variable, typically used to measure how the quantity demanded or supplied of a good responds to changes in price. The concept was developed in the 19th century, with significant contributions from economists like Alfred Marshall, who formalized the concept in his work on supply and demand. Elasticity can be categorized into different types, such as price elasticity of demand, income elasticity, and cross-price elasticity, each providing insights into consumer behavior and market dynamics.


Would the concepts of cross elasticity of cross elasticity of demand and income elasticity of demand be of any interest to a pharmaceutical company?

I am at a loss for the answer please help me.


Method for measurement of Elasticity of Demand?

there are three methods of measuring elasticity of demand


Cross elasticity of demand?

In economics , the cross elasticity of demand and cross price elasticity of demand measures the responsiveness of the quantity demand of a good to a change in the price of another good.


Why is elasticity an important concept for a business like beachfront properties?

Elasticity an important concept for a business like beachfront properties because it determines how much the value of the property could potentially fluctuate. If the price goes down, demand increases.