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Who invented the SWOT Analysis?

Anonymous

∙ 13y ago

Updated: 8/23/2023

The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies

Wiki User

∙ 16y ago

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A SWOT analysis is simple method of analysing a business when writing a business plan. It stands for: -Strengths -Weaknesses -Opportunities -Threats

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