People want to make decisions that will benefit them. If the costs are higher than the benefits, they will not make the decision to do something.
Business decisions are based on this to maximize profit, thus increasing the success of the business.
Costs and benefits are both subjective.
By weighing the costs and benefits of an environmental issue
Rational Decision making occurs when marginal benefits of an action exceed the marginal costs
The making of purposeful decisions in the context of marginal costs and marginal benefits.
An outcome with benefits that are greater than the costs.
Costs and benefits are both subjective.
By weighing the costs and benefits of an environmental issue
Rational Decision making occurs when marginal benefits of an action exceed the marginal costs
To establish standards only when the expected benefits exceed the perceived costs.
The making of purposeful decisions in the context of marginal costs and marginal benefits.
an outcome with benefits that are greater than the costs
An outcome with benefits that are greater than the costs.
Calculations of cost and benefit are based on personal preferences.
Calculations of cost and benefit are based on personal preferences.
In each case the process involves comparing costs and benefits of decisions that are made in small, incremental steps.
the best decision results in the most benefits with the fewest costs
An outcome with benefits that are greater than the costs.