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Money is a gauge of value. The more value a business gives to it's customers, or the more customers it can add value to will increase it's profits.

A business desires profits so that it can expand, develop new products, do market research to find what it's customers need, and to reward those who took the risk in investing in a business before the profits would be known. Profits can be used to build new buildings and hire new people.

For many small businesses, the business owner is the last to get paid, and those profits represent their income.

Many businesses are charitable and donate to local schools, scouting groups, and other charitable causes.

If there is no profit, there are no incentives to be the best, to develop better products, and to better serve their customers.

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12y ago

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