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International business today is much more complex due to globalization, which has increased interconnectedness among economies, cultures, and markets. Advances in technology and communication have accelerated the pace of business transactions and information exchange, creating a more dynamic and competitive environment. Additionally, regulatory frameworks, trade agreements, and geopolitical tensions have become more intricate, requiring companies to navigate diverse legal and cultural landscapes. Finally, the rise of digital platforms and e-commerce has transformed traditional business models, adding layers of complexity in terms of logistics, cybersecurity, and customer engagement.

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